By Renato Ghio
Unless you worked downtown, getting to the Friday farmer’s market at Kennedy Park just wasn’t doable. Well, starting this year, you are in luck! The Danbury Farmer’s Market is moving to Saturdays.
The move to Saturday not only opens the market up to more people who couldn’t make it on a weekday, but also opens up the market to a new mix of vendors. We’re talking produce, baked goods, meats, cheeses and more. In addition to all the new possibilities, the market will continue its highly successful nutrition-in-action program, “Better Health Through Better Food,” serving food-insecure community members by doubling the value of their government food assistance at the market.
In related and exciting news, The Danbury Farmers’ Market Community Collaborative (DFMCC), the group that runs the market, received a $27,133 grant from the Connecticut Department of Agriculture’s Farm Viability Grant program in support of a multi-pronged goal to increase consumer participation and vendor sales by at least 25 percent in 2016.
In partnership with CityCenter Danbury, the Danbury Farmers’ Market Community Collaborative is comprised of more than 30 community leaders who share the goal of fostering Downtown economic development, agricultural viability, and providing equitable access to fresh food for all. The highly competitive Farm Viability Grant program is aimed at helping municipalities and agricultural non-profits to create infrastructure that sustains and enhances agriculture in their communities with the help of matching grants.
“As we approach our 7th season, getting the word out to the Danbury region that the Danbury Farmers’ Market has sprouted new energy and vibrancy is a critical piece of our marketing strategy,” said Peggy Zamore, nutritionist and coordinator of the market. “The success of the next 10 years rides on the success of promoting this growth, and this grant makes that possible.”
To help generate buzz for the Danbury Farmer’s Market, expect to see print ads with coupons, on-line ads, bus ads and direct marketing. And, for a little fun, they plan to do special Market Madness promotion days with market-based giveaways.
The Danbury Farmers’ Market will open Saturday, June 25 and run every Saturday through October 29. Hours are 10 am to 2 pm. For more information, call CityCenter Danbury at 203-792-1711 or visit citycenterdanbury.com.